BBC Decides to Bet Big On Celebrities, Not Cars, in Season 24 of Top Gear

It’s no secret that one of the most controversial segments in the premier season of The Grand Tour is Celebrity Brain Crash. The segment briefly features celebrities who are to appear on the show as guests but instead meet with untimely ends before they are able to.

braincrash

It is also well known that the BBC has threatened legal action, as we reported here, if The Grand Tour did feature celebrity guests on their show in the same style in which they appeared on Top Gear. It would seem that all of this legal nonsense was for a reason. The BBC has recently hired famed celebrity booker from The One Show, Tom Fenner to book celebs for Top Gear. According to Art of Gears, Tom has “a well-earned reputation of attracting A-List stars for shows that normally would not be able to.” Such stars include Bruce Willis, Jennifer Aniston, and Russell Crowe.

brucewillis

In Top Gear’s last, and very poorly received season, it was as though the BBC was simply booking any celebrity they could get their hands on, many of which it seemed almost no one had ever heard of. These bookings coupled with the gang of presenters and it only helped to further muddy the waters of the once heralded automotive show.

Matt Feigen, of Art of Gears, made an excellent point saying:

“It would seem that the executives at Top Gear are forgetting a big part of the celebrity equation. Jeremey Clarkson has a way of talking to them that made them open up. Unless he surprises me, Matt LeBlanc has no experience interviewing celebrities. Clarkson’s warmth and touch while talking with guests are what made the segments so memorable.”

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It seems that the BBC may be taking a page out of The Grand Tour’s playbook and steering away from being as car focused as they were in previous seasons and instead focusing on celebrities and developing their new hosts. This news, coupled with a very disappointing teaser trailer, and it looks like Top Gear may be headed further downhill.

Source: Art of Gears

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