Recently, a blog post by a writer known as LJ909, on OppositeLock, surfaced in which they completed some local research on the Ford Focus RS at local dealerships. According to their research:
“…A quick search within 100 miles of me shows there are 55 Ford dealers. Of those 55 I would say over half have more than 2 RS’ on their lots. Some have more than 5: Caruso Ford in Long Beach has 8, San Bernardino Ford has 7, Galpin (of course) has 12, Ken Grody has 15.”
The writer goes on to hypothesize on why these cars are just sitting at the dealership, saying:
“Some dealers wouldn’t even let you touch the car. If you were under 40 or even looked like you were a boy racer type it was a no before you could even ask. Some dealers I heard wanted deposits and commitments to buy before test drives.”
“They all have 150-210 days on the lot. What are dealers going to do? Some are stubborn and still asking 10-20k over sticker. Some will budge, but not by much.”
So what did this have to do with the Civic Type R? Honda dealers are doing exactly the same thing. According to an article published by Car and Driver, while many Honda dealers are advertising the Type R at MSRP, few, if any, are actually willing to sell it to you at that price.
Car and Driver went so far as to call five random dealerships across the country about their Type R’s, and not one was willing to sell it at the advertised price, with markups ranging from $5,000 to $17,000 above MSRP.
So with Honda dealers greedily marking these cars up, far above their actual value, is the Type R doomed to sit and collect dust on the showroom? Will these dealers treat the Type R with the same “halo car” sense that should only be reserved for something like an NSX or GT-R, refusing to let possible buyers sit in, let alone drive the Type R?
Either way, enjoy this amazing video of the 2017 Civic Type R’s hot lap at the ring.
Let us know what you think in the comments, or if you’ve had an experience with the new Type R at any local dealership, let us know how it went.